Epic Lego Partnership To Bring Metaverse Experiences For Kids

Last Updated on April 8, 2022 by Anu Joy

The Metaverse is coming for your kids now, as Epic and Lego have teamed up to create a virtual space for children. The two companies have entered a long-term partnership to “shape the future of the metaverse to make it safe and fun for children and families.”

Although the companies didn’t reveal much about their venture, their joint statement listed down three principles to make interactions in digital spaces safe for young ones.

• Protect children’s right to play by making safety and wellbeing a priority.
• Safeguard children’s privacy by putting their best interests first.
• Empower children and adults with tools that give them control over their digital experience.

“The LEGO Group has captivated the imagination of children and adults through creative play for nearly a century, and we are excited to come together to build a space in the metaverse that’s fun, entertaining, and made for kids and families”, said Epic CEO and founder Tim Sweeney.

Lego CEO Niels B Christiansen added, “kids enjoy playing in digital and physical worlds and move seamlessly between the two. We believe there is huge potential for them to develop life-long skills such as creativity, collaboration and communication through digital experiences. But we have a responsibility to make them safe, inspiring and beneficial for all”.

Epic is most famous for Fortnite, the video game which has captured the hearts of kids worldwide. Lego isn’t restricted to building blocks anymore as it has spread its net to include video games such as Lego Star Wars: The Skywalker Saga, Lego The Lord of the Rings, and many more.

With this announcement, Epic and Lego join various other companies that are eyeing the metaverse concept. In fact, Facebook went so far as to rebrand itself as Meta as it makes plans for the metaverse. Pokémon Go creator Niantic has also jumped on the bandwagon.  

Lego and Epic haven’t spilled the beans on how their metaverse will look like, what games will be included, as well as the launch date. But it goes without saying that we can expect something big from this partnership.