According to Apple analyst Ming-Chi Kuo, the “poor” pre-order numbers for the iPhone 14 and iPhone 14 Plus suggest that Apple’s positioning of the two new basic models may have failed. As per Kuo’s most recent Medium post, pre-order results for the iPhone 14 Pro and iPhone 14 Pro Max were “neutral” and “excellent” respectively compared to those for the iPhone 13 Pro and iPhone 13 Max.
Delivery wait periods of more than four weeks for the new high-end smartphones are proof of this. It is reportedly “unclear” if Apple would boost shipment predictions for its Pro models. There is an “increasing” likelihood that it will reduce orders for the iPhone 14 and iPhone 14 Plus, which now represent around 45% of the shipments for the total range.
According to Kuo, the third-generation iPhone SE and the iPhone 13 mini had better pre-order performance than the iPhone 14 and iPhone 14 Plus. He mentioned that owing to weak demand, Apple canceled orders for the iPhone 13 mini and the third-generation iPhone SE in the first half of 2022. He continues by saying that Apple may cancel orders for the iPhone 14 and iPhone 14 Plus as early as November if demand for the two regular versions does not increase.
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As a model that essentially replaces the “mini” form factor in the most recent iPhone lineup, with 6.1-inch and 6.7-inch display sizes now being the only options, Kuo said that “Apple’s product segmentation strategy for standard models fails this year.” For the iPhone 14 Plus in particular, the “pre-order result is significantly lower than expected.”
Apple revealed all four of the iPhone 14 models last week, and they have all been accessible for pre-order since September 9. The iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max will be on sale in open markets starting September 16. The iPhone 14 Plus will follow soon on October 7.
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