Taiwanese PC maker ASUS has announced the launch of its official online store in India. This will help users purchase smartphones, laptops, and other accessories directly from the company, instead of other e-commerce portals through third-party sellers. ASUS mentions that the online e-store initiative will bolster the consumer experience and it will be helpful for the customer considering that they can have all access to the brand-related information readily available.

ASUS will offer a range of ZenBook laptops as well as its gaming laptops under the Republic of Gamers (ROG) lineup through its e-store. Additionally, the Taiwanese PC maker will sell its popular gaming smartphones like ROG Phone 3 and the ROG Phone 5 through the new store. The online store will be operated by AYR Technologies, while product exchange services will be offered and operated by Cashify.

As per the details available, ASUS will offer benefits such as warranty extension packs at ₹99. Additionally, ASUS plans to sell premium branded accessories starting at ₹499. The company will also offer easy exchange offer through Cashify. ASUS will cover approximately 30,000 pin code areas across India through its online store. The company will provide free deliveries, occasional promo offers, and call centre support across 220+ locations.

Users will be able to make payments using debit and credit cards, digital wallets, and more. The company has announced that business customers will be able to save up to 18% on their purchases by claiming GST Input Tax Credit.

Commenting on the announcement of the store, Leon Yu, Regional Director of System Business Group, ASUS India said:

An omni-channel presence is key to serve your consumers well and while our extensive offline network offers an innovative experience to users, our online expansion will aid their need for convenient shopping. The launch of ASUS e-store is yet another step in this direction, strengthening the brand’s commitment towards empowering consumers with meaningful innovation, designed to uplift their overall digital journey. ASUS e-store will help in enhancing the digital journey of users by enabling them to meet their tech requirements from the comfort of their home.

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