Ather Energy, an India-based EV startup, has revealed that it sold 2,591 electric scooters in March 2022. This is the third time the brand has released the sales figure, which started in January this year. As per the official statement from the brand, they have managed to record over 120 percent growth compared to March 2021. Incidentally, the brand also rolled out its 25,000th 450X unit this month.
Ather is currently looking at expanding their capacity and has announced strategic partnerships with Bharat FIH (a Foxconn Technology Group Company) in order to scale up their operations for Ather 450X and 450 Plus electric scooters. The company has also partnered with HDFC and IDFC First Banks to provide financing options to its buyers. Separately, Ather expanded its retail presence with the inauguration of four new experience centres in Guwahati, Vijayawada, Tirupati, and Bengaluru.
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Ravneet S. Phokela, Chief Business Officer, Ather Energy said, “At Ather Energy, we continue to witness strong consumer demand for our 450 series. We delivered 2591 scooters in March and have received the highest ever monthly pre-orders. While we were only able to deliver a fraction of the pre-orders due to components shortage, we continue to work actively to strengthen our supply chain and reduce the waiting period. Towards this, amongst other actions, we entered into a strategic partnership with Foxconn to fast track the scale up of our manufacturing ecosystem and meet the rising demand”.
Phokela further added, “We continue our efforts to create a favourable EV ecosystem by partnering with HDFC and IDFC First banks to provide easy financing options to our customers. Additionally, we expanded our retail footprint to four new markets in March, taking the total number of cities to 28, with 34 Experience Centres. Bangalore became the second city after Delhi to get its third Experience Centre – a testimony to the strong consumer demand”.