Sony is planning to introduce advertisements inside free-to-play PlayStation games, according to an Insider report. The firm is said to be working on incorporating inconspicuous ads in the new programme. Sounds familiar? That’s because just last week, Microsoft was reported to be working on an advertisement system for free-to-play Xbox games.
The in-game ads will likely launch by the end of this year, following Microsoft’s programme which is set to release in the third quarter. The new system will place ads in inconspicuous places within the game, such as billboards.
Additionally, gamers might be rewarded for watching the advertisements, though there’s no word on what that will entail. The report notes that the ads will be sold via a private marketplace. Moreover, the publication’s sources stated that Sony hasn’t decided if it will take a cut of the ad revenue. The firm is planning to charge developers and publishers for the data gathered from players on PlayStation.
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According to an earlier report, Microsoft is already working on a system for brands to purchase ads in free-to-play Xbox games. The publication’s sources say that the ads could be added to games by way of digital billboards in racing or open-world adventure games.
The report added that the firm is worried that the ads could “irritate” players and affect game play. To avoid their wrath, the firm is said to be building a “private marketplace” for select brands. Moreover, the company will not be taking a commission on ad revenues.