GoPro is planning on adding two more models to its existing camera lineup next year. Now, GoPro users will get to experience something new alongside the Hero and Max cameras. During the company’s earnings presentation, the company founder and CEO, Nick Woodman, said that GoPro wanted to offer more specialized cameras using a lot of the same tech.
GoPro’s Specialized Cameras For Different Users
Since the Hero 8’s release, GoPro has only launched flagship models, instead of coming up with lower-spec but still current-gen cameras. However, now the company is all set to make new additions to its existing lineup of GoPro cameras. Woodman, during the company’s earnings presentation, said that GoPro’s new plan is to work on specialized cameras to appeal to entirely different groups of users.
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With this, the company does not necessarily mean to return to the “good/better/best” business model. As mentioned by the company CEO, all previous models of cameras appealed to the same types of buyers.
Woodman makes clear that the new additions to the series will be based on the current technology that GoPro is using. This decision makes sense as it would let the company sell new cameras for cheaper. The new cameras, referred to as “derivatives”, will be built for different purposes.
The company founder and CEO also talked about focusing on the professional market. he highlighted this idea by saying that GoPro didn’t just want to make a “Swiss Army knife” that’s okay for everyone. It rather wants to give “premium solutions” to cater to customers who might need more than what GoPro’s existing camera models offer.
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