Realme, a subsidiary brand of China’s BBK Electronics, has always maintained that it is India-focused and its ‘R&D’ in hardware and software technologies are carried out by local Indian talent. Also, its manufacturing facilities in India has created employment opportunities in the country. According to Madhav Sheth, CEO of Realme India, all Realme smartphones are locally manufactured under the ‘Make in India’ initiative. He adds that smartphone displays, batteries, and other internals are also locally manufactured now. The brand also manufactures 32-inch, 43-inch, and 55-inch smart TVs in India in association with local vendors like Bhagwati Products Limited and Videotex International Pvt. Ltd.

Now, Realme is looking forward to taking it up a notch higher by manufacturing its AIoT products in partnership with KHY Electronics, which has a manufacturing facility in Uttar Pradesh. KHY electronics specializes in the manufacturing of wearables, TV set-top boxes, AC components, and other IoT modules.

According to a report by IDC (International Data Corporation), by 2025, there could be about 42 billion IoT and connected devices worldwide. This, coupled with AI (Artificial Intelligence), has tremendous growth potential going forward. Realme realised the opportunity and recently introduced its ‘1+5+T’ strategy, where ‘1’ stands for smartphones, ‘5’ denotes the 5 AIoT categories( Smart TVs, headsets, smart wireless speakers, laptops, and smart accessories), and ‘T’ stands for the Realme TechLife platform, which covers entertainment products and smart home solutions like robotic vacuum cleaners, handheld vacuum cleaners, air purifiers, and more. This will allow Realme users to easily control all the devices in the ecosystem to be controlled via the Realme Link App.

Coming to the manufacturing deal with KHY electronics, it will allow Realme to develop and manufacture its ‘AIoT’ products more efficiently while keeping the prices competitive. Expect Realme smartwatches, fitness trackers, TWS earphones, Realme Smart 4K Google TV Stick, and other products to enter local production soon.

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