Sony Bravia XR 4K Smart TVs With Full Array LED Backlight Panel, Google TV Launched In India: Specs, Price

Sony has launched the new Bravia XR Full Array LED X90K TV series in India today. The series includes three models with 75-inch (XR-75X90K), 65-inch (XR-65X90K), and 55-inch (XR-55X90K) screen sizes. The Sony Bravia XR X90K TV series comes equipped with a Next Gen Cognitive Processor XR, a Full Array LED panel, Dolby Atmos, Acoustic Multi-Audio, and 3D Surround Upscaling technologies, among other features.

Let us take a look at the pricing, features, and specifications of the Sony Bravia XR X90K TV series.

Sony Bravia XR X90K TV Pricing, Availability

The Sony Bravia XR X90K TV is priced at ₹1,29,990 for the 55-inch model (XR-55X90K), while the 65-inch (XR-65X90K) model costs ₹1,79,990. Both the TV models are available for purchase via all Sony Centers, major electronic stores, and e-commerce platforms in India, starting today. However, the pricing and availability of the 75-inch (XR-75X90K) model of the Sony Bravia XR X90K series is scheduled to be announced soon.

Sony Bravia XR X90K TV Specifications, Features

The Sony Bravia XR X90K smart TV series is powered by the Next Gen Cognitive Processor XR. It features a Full Array LED panel that offers a 100Hz refresh rate with a 4K (3,840×2,160) pixel resolution. The XR Cognitive Processor, combined with the Full Array LED panel, is said to deliver an ultra-realistic picture quality, full of lifelike contrast.

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With the XR Contrast Booster, the X90K series claims to offer vibrant colours and stunning contrast. It has multiple zones of LEDs that light up independently, allowing the TV to adjust and create contrast by making light areas lighter and dark areas darker with greater depth and textures.

For gaming, the TVs have been made HDMI 2.1 compatible to support 4K videos at 120fps. Moreover, it features Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and e-ARC. In the sound department, the Sony Bravia XR X90K smart TVs get two full-range bass-reflex speakers and two tweeters that deliver a combined audio output of 40W. The audio performance is further enhanced by technologies like Dolby Atmos, XR Sound Position, Acoustic Multi-Audio, and 3D Surround Upscaling.

The TVs have a Google TV user interface with handsfree voice search, Apple AirPlay 2, and HomeKit. The Sony Bravia XR X90K smart TV series also supports Chromecast and Voice search including Alexa, Apple Airplay, and Apple Homekit.

What are your thoughts on the Sony Bravia XR X90K smart TV series? Do let us know in the comments section below.