Sony has announced the new BRAVIA XR Full Array LED X90K series TVs in India, which are powered by the Next Gen Cognitive Processor XR. XR Triluminos Pro and XR Contrast Booster provide unparalleled immersion with deep blacks and brightness with a wider colour gamut along with the precision of a Full Array LED panel. Multiple zones of LEDs light up separately on the BRAVIA X90K series, offering an unrivalled experience.
Sony BRAVIA XR Full Array LED X90K TV Features
TVs in the BRAVIA X90K series come in a variety of sizes, including 55, 65, and 75 inches. For all three models, the resolution is set to 4K (3,840 x 2,160px). These TVs have the latest XR 4K Upscaling and XR Motion Clarity technology, which ensures smooth, bright, and clear 4K action with no blur. The TVs support HDR10, HLG, and Dolby Vision out of the box.
The X90K TVs support HDMI 2.1, along with 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), and e-ARC. Dolby Vision, Dolby Atmos, and IMAX Enhanced are also available. XR sound positioning with Acoustic Multi Audio and XR Surround with 3D surround upscaling are some other features on the TVs. There’s also a Google TV user interface with voice search, Apple AirPlay 2 and HomeKit, and a slew of AI functions.
Sony BRAVIA XR Full Array LED X90K TV Price
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The 55-inch Sony BRAVIA XR Full Array LED X90K TV (XR-55X90K) costs ₹1,29,990, while the 65-inch variant (XR-65X90K) costs ₹1,79,990. Starting today, the two versions are available at all Sony Centers, major electronic stores, and e-commerce portals in India. The 75-inch model’s price will be announced at a later date.