Last Updated on May 28, 2022 by Asif Iqbal Shaik
An IDC report suggests that the wearables market in India grew by about 20% YoY (year-over-year) in the first quarter of 2022. The TWS earbuds market share grew to 48.5% from 34.2% in 2021. A new Indian brand, SWOTT, is making its debut with its TWS earphones to capture a chunk of this growing wearables market. The SWOTT AirLIT 005 earbuds offer an ergonomic design, powerful sound, splash resistance, and long battery life, among other features.
SWOTT has also signed dynamic all-rounder Ravindra Jadeja as a brand ambassador for its wearable segment. Mayank Goel, co-founder and CEO of SWOTT, said, “Aspiring to serve the growing customer demand for reliable and smart electronics, our brand is committed to bringing out affordable make in India products for our customers. With Jadeja on board, we are confident that his association will add value to the brand’s core ethics to take up challenges as it comes.“
SWOTT AIrLIT 005: Features, Specifications
The SWOTT AirLIT 005 wireless earphones come with an in-ear type design and a longish stem. Going by the images, the charging case seems to be quite compact. The earbuds sport 10mm dynamic drivers, which promise to deliver clear audio and deep bass.
These are pretty low-cost earphones so don’t expect ANC (Active Noise Cancellation) features. But, the fact that these come with silicon in-ear tips might cut the ambient noises to some extent. The brand says that each earbud comes with a unique shape that offers a snug fit and can be used outdoors or while exercising.
The SWOTT AirLIT 005 earbuds come with an IPX4 rating for sweat and splash resistance and can be used during your fitness regimes. Bear in mind that these aren’t water-resistant, so don’t take them swimming. They come with touch-based controls, which allow you to perform various functions like adjusting the volume, changing the tracks, and making calls via your phone’s voice assistant.
The SWOTT AirLit 005 is reported to provide up to 2-3 hours hours of playback on a single charge. The charging case can provide a total battery backup of up to 12 hours. They come with a USB Type-C port for charging.
SWOTT AirLIT 005: Price, Availability
The SWOTT AirLIT 005 TWS earbuds come at an introductory price of ₹899. The earphones will be available to purchase via Amazon.in, SWOTT’s website, and offline retailers. They come in silver and black colourways.
Discussion about this post