Tata Sky has officially announced the launch of the first 4K HDR channel on its platform. The cable TV provider has confirmed that the 4K HDR streaming service will be available on its platform through the Tata Sky Binge+ Smart Set-Top-Box, which runs the Android TV operating system. The company says that 4K HDR streaming will offer an exceptional viewing experience to the users.
Tata Sky Binge+ Smart Set-Top-Box Now Supports 4K HDR Streaming
Initially, the travel infotainment channel TravelXP will be available in 4K HDR and its content will be streamed via the internet. Everyone who is already using the Tata Sky Binge+ smart set-top-box will get the 4K HDR service at no additional cost. However, this offer will be applicable for just one year from its launch.
So where can you find 4K HDR video streaming on your set-top box? Well, you will have to head over to the Guide section on your Tata Sky Binge+ set-top-box and then go to the Internet TV section. The services available for the 4K HDR streaming service will be listed under Internet TV pre-filters. When you select any channel under this section, you will be tuned in to service and the playback happens through the internet. However, 4K HDR streaming happens only if your TV supports HDR and has 4K resolution.
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Apart from TravelXP, six international streaming services: Lux & Life, Pet & Pal, Wow, Be Crazy, Health & Wellness, Sportyfy, and Outdoor Channel will offer content in 4K HDR.
Commenting on the launch of the 4K HDR streaming service, Pallavi Puri, Chief Content and Commercial Officer at Tata Sky said:
“Evolving technology has redefined the way users consume content these days. We at Tata Sky have always been committed to providing best in class entertainment powered by advanced technology. With the launch of Travelxp 4K HDR streaming service we hope to continue to delight our subscribers with exceptional viewing experience,”
Prashant Chothani, Chief Executive Officer of TravelXP added:
“Consumers have been investing in buying high quality TV sets with ability to play 4K HDR content and with the launch of TravelXP 4K HDR on Tata Sky Binge+, they will now be able to visualise the difference 4K HDR gives to their viewing experience in a linear television. Being the world’s first 4K HDR Channel and launched across the globe, the launch in India, our home country is extremely special.”