In a bid to get more engagement around the ongoing ICC Men’s T20 World Cup, Disney+ Hotstar app has introduced a new feature called FollowOn. The feature is a specialized video stream delivering a real time report on what’s happening in the sport, including statistics, expert opinions, and insights into the ongoing tournament.
The video feel will provide users with a real-time exclusive feed along with commentary on the ongoing ICC Men’s T20 World Cup 2022, in a bid to make users spend more time on the app. The FollowOn feature is available to all users of Disney+ Hotstar and does not require a paying subscription to access it. The feature is also available to the freemium customers, allowing them to keep a track of the games even after the free live cricket timer is over.
The FollowOn feature includes content from popular cricket analysts including Sunil Vaidya, Sanjay Banerjee, Raman Bhanot, Vineet Garg, Naveen Srivastava, Reema Malhotra, Ajay Mehra, Padmajeet Sehrawat, and Manoj Sharma. These analysts will be providing in-depth analysis of matches, accompanied by graphics and visuals in Hindi.
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“Disney+ Hotstar has always delivered the best-in-class live sports experience in India. With Follow On, we’re raising the bar by democratizing access to premium cricket entertainment with a real-time account of the cricket action to all users – including our freemium viewers. Every Disney+ Hotstar user is valuable to us, and we constantly strive to deliver innovation that helps users engage deeper with our platform. We look forward to rolling out Follow On to users that will further bolster Disney+ Hotstar’s position as the one-stop-shop for cricketainment,” said a Disney+ Hotstar spokesperson, commenting on the launch.
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