Elista, a new entrant in the consumer electronics space, has introduced its new Smart LED TV range. These TVs come with 4K support and are powered by LG’s webOS. The Elista Smart LED TVs are offered in 43-inch, 50-inch, and 55-inch screen sizes. The televisions feature 4K Quantum Lucent, MEMC, ALLM, Dolby Atmos, built-in Alexa support, and a magic remote, among other features. Elista has roped in flamboyant southpaw batsmen Suresh Raina and Ishan Kishan as brand ambassadors and hopes to challenge established brands in the market by providing value-for-money offerings.
Elista Smart LED TV: Features, Specifications
The Elista Smart LED TV comes with 4K (3840 x 2160 pixels resolution), 1.07 billion colours, and up to 400 nits of peak brightness. They promise blur-free visuals at a 60Hz refresh rate and come with MEMC, which adds frames to the content and makes it visually smoother. Moreover, it gets the ALLM (Automatic Low Latency Mode) which promises 5ms of input lag which could be beneficial while gaming. To enhance the audio-video experience, it comes with stereo speakers with Dolby audio support for an enhanced surround sound experience.
The Elista Smart LED TVs run on LG’s webOS. This platform could possibly be one of the most refined and user-friendly smart TV platforms. It comes pre-loaded with streaming services like Disney+, Amazon Prime, Netflix, HBO Max, and more. The TVs also utilise LG’s ThinQ AI to engage in a two-way conversation and learn users’ habits and patterns. The televisions can be voice-controlled by triggering the in-built Alexa assistant. You can also navigate to your favourite streaming apps with the help of voice commands.
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The smart TVs bundle in an easy-to-use Magic remote with dedicated buttons for quick access to Netflix and Prime Video. The TVs come with dual-band Wi-Fi, HDMI, and USB ports for connectivity.
Elista Smart LED TV: Price, Availability
The Elista Smart LED TVs start at ₹48,990 for the 43-inch model. The 50-inch model is priced at ₹59,990, and the 55-inch model is priced at ₹70,990. The Elista Smart LED TVs will be available for purchase via online platforms as well as all leading offline stores across India.