Qualcomm’s Next Flagship Processor Isn’t Called Snapdragon 898: Here’s Its Actual Name

Qualcomm has scheduled the Snapdragon Tech Summit 2021 event for November 30, 2021, and will be held in the tropical islands of Hawaii, which is known for its volcanos. The location is apt for the launch of the successor to the Snapdragon 888/888+ mobile processor. There are a lot of expectations from the upcoming flagship processor, and the company might hope that it burns the rivals rather than burning itself like the Snapdragon 888 did. Qualcomm seems to be facing the heat from its major rival, MediaTek, which has already announced the Dimensity 9000, featuring a 4nm process and the latest CPU and GPU cores from ARM. Qualcomm was quick to react and launched a teaser video, hinting at what to expect from its November 30 event.

Qualcomm’s Next Flagship Smartphone Processors Is Getting A Change In Branding

Qualcomm will be bringing changes to its branding of mobile processors. There will be a new simplified and consistent naming scheme for its new chips, making it less complicated for customers. The new nomenclatures will consist of single-digit series and generation numbers. The successor to the Snapdragon 888/888+ won’t be christened as the Snapdragon 898, as previously rumoured. Instead, the company may call it ‘Snapdragon 8 Gen. 1’, and so on, until the Snapdragon 9 arrives.

Although there’s no word about how it will affect the branding of its lower-tier SoCs, we can expect it to be named Snapdragon 7, Snapdragon 6, Smartphone 4, and Snapdragon 2, respectively. Supplementing this, there will be changes to the visual system, including a different logo, product badge designs, and other graphic elements. New representative colours introduced include Midnight, Gunmetal, Nickel, Snapdragon Red, and Gold. For instance, the Gold colour will denote its premium-tier of SoCs.

Adding further, Qualcomm says, “The iconic ‘Fireball’ will gain new prominence and manifest itself in new visual assets and other creative executions.”

Qualcomm Is Rebranding Its Automotive Chips, Dropping 5G Branding From All Chips

The company has also decided to drop the ‘Qualcomm’ tag from its future products, and its processors will just be referred to as ‘Snapdragon’. The company says that its automotive portfolio is now totally Snapdragon branded (Snapdragon Ride Platform and Snapdragon Digital Chassis).

Going forward, all chipsets from the company will be 5G supported, and so will be from its competitors. So, it is eliminating the ‘5G’ suffix from its processor’s names. It will be exciting to see when Cristiano Amon, President and CEO of Qualcomm, unveils the flagship processor and shares other key details about the strategy on November 30, 2021.