Apple is looking at Samsung Display to develop micro OLED panels for its upcoming mixed reality headset. A new report states that Meta and Samsung will also be relying on the same company for their display panels.
According to The Elec, with Apple and Meta preparing to release their own AR headsets, Samsung is feeling the pressure to manufacture displays to “appease its customers.” Up until now, Samsung Display was not too keen on developing the panels due to low profitability. However, as interest in AR/VR headset technology continues to rise, the company is preparing to manufacture panels for the headsets. Its rival LG Display is also planning to supply Apple with Micro OLED panels. This could also be fuelling Samsung’s urge to keep up in the display panel race.
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According to rumours, Apple’s AR/VR headset will feature at least two high-resolution 4K micro OLED displays. The report states that Samsung Display will initially manufacture a conventional OLED panel for Apple’s first mixed reality headset. It will then follow up with Micro OLED displays in the next iterations.
Samsung isn’t new to the AR space. Since last year, Samsung Electronics has been working with Microsoft on the AR Hololens project. The report adds that Samsung Display was also included in the initial task force to offer a boost to the project. Microsoft’s HoloLens and HoloLens 2 are already available to the public and have tasted success so far.
Unfortunately, the Microsoft-Samsung partnership appears to have spelled doom for the HoloLens 3. It was reported that Samsung urged Microsoft to handle the software side while it took control of the hardware. Not all members agreed to this, and the project was scrapped. Following the rift, some team members were reported to leave the company to pursue AR job positions at rival companies such as Meta.