Tata Sky, one of the leading Direct to Home (DTH) platforms, has dropped the word ‘Sky’ from its name and rechristened itself as Tata Play. The company also announced that Tata Play subscribers can now get access to Netflix via its Tata Sky Binge+ service. It already offers Amazon Prime Video and Disney + Hotstar OTT services through its Binge packs.
Harit Nagpal, managing director and chief executive of Tata Play explained the thought process behind the rebranding.
We’ve realized that while many people are still watching television, they are also watching OTT content, and that it’s difficult to have different relationships across these many platforms and go around looking for content. Our new brand identity is in line with the idea that we are no longer just a DTH player but a content distributor across live television and OTT services.
Additionally, Tata Play has also waived its service visit charges which used to cost ₹175. Subscribers who have not recharged yet can also avail free reconnections.
Tata Play Netflix Combo Packs
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From today, Tata Play subscribers will be able to access Netflix via 90 bundles, which includes linear channels as well as Binge combo packs. The Tata Play Netflix Combo packs will let you choose from Netflix’s Basic, Standard and Premium plans. So, instead of paying separately for Netflix, you just have to top up your Tata Play wallet as per the Tata Play Netflix Combo pack. Just recently, Netflix slashed its subscription price to ₹199 from ₹499.
You will be able to view Netflix on your TV via Tata Play’s Binge+ Smart set top box. That’s not all, you can Netflix and chill on other devices such as smartphones, PCs and other streaming devices as well.
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