Vevo Launches Google TV, Android TV Specific Video Streaming App

Last Updated on February 4, 2022 by Anu Joy

Music video streaming service, Vevo, is bringing its app for Google TV and Android TV. Vevo is currently available on major platforms such as Apple TV, YouTube, Roku, T-Mobile Play, Virgin Media, among many others.

Vevo TV App

Vevo’s TV app will be available on Android TV in regions such as the US, the UK, Canada, Australia, New Zealand, France, Italy, Spain, Germany, Brazil, and Mexico. It will provide on-demand streaming of Vevo’s comprehensive catalogue of music videos, Vevo’s original content, official releases, and live performances. The app interface is designed to look like a set-top box UI. It is now available for download via the Google Play Store for Android TV and Google TV users.

Kevin McGurn, President, Sales & Distribution, Vevo commented,

Vevo’s mission is to maximise the commercial and promotional value of the music video, an art form that marries sight, sound, and motion and is a key pillar of entertainment. So, as consumer viewership trends of music videos continue to shift towards Internet-enabled, connected TVs (CTV) in today’s world, we continue to expand our distribution to meet consumers in those environments they are actively frequenting. Google is a critical international distribution channel for Vevo, bringing a huge global audience to our content, as we lead the charge in returning music video programming to TV screens at scale.

“Music videos are not only insanely popular, but they are powerful and highly-engaging content to advertise against due to the deep emotional connections that they forge with the viewer. They can feel deeply personal, yet have mass appeal. Vevo’s app uniquely provides advertisers with the opportunity to appear alongside some of the most cherished and iconic music videos. With support for Android TV OS, brands can access even more inventory and more eyeballs, especially hard-to-reach consumers, such as cord-cutters, cord-nevers, and younger demographics, which do not watch traditional broadcast television.” 

Vevo was introduced by Universal Music Group and Sony Music Entertainment in 2009. It is said to generate more than 26 billion views across smartphones, tablets, televisions, PC and laptops every month. The launch of the new Vevo-enhanced app will only add more views to the tally.