Zomato will soon launch an instant 10-minute food delivery service to deliver food faster than ever. The announcement comes after the food delivery platform recently acquired Blinkit (earlier Grofers) which delivers groceries in 15-20 minutes.
The company is planning to achieve its delivery time targets by improving its network of finishing stations. Zomato says that its delivery partners will not be pressurized for faster deliveries.
Zomato Instant To Deliver Food In 10-Minutes
Zomato has announced the launch of Zomato Instant—a 10-minute food delivery service—via a blog post by the company’s founder, Deepinder Goyal. Before elaborating on his plans, he clarified that the delivery partners will not be informed about the promised time of delivery and shall not be pressurized for faster deliveries.
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In order to carry out faster deliveries, the company will rely on a dense finishing stations network located in proximity to high-demand customer areas. Zomato founder further explained that the 30-minute average delivery time by Zomato is too slow and will become obsolete someday owing to increasing demand for quick customer services.
Customers are increasingly demanding quicker answers to their needs. They don’t want to plan, and they don’t want to wait. In fact, sorting restaurants by fastest delivery time is one of the most used features on the Zomato app.Deepinder Goyal, Zomato Founder.
Zomato 10-Minute Delivery Service: Here’s How It Will Work
According to Goyal, each of the company’s finishing stations will house bestseller items from various restaurants based on demand predictability and hyperlocal preferences. He said that Zomato’s experience of having delivered 1.35 billion orders across the country would make their job easier.
“Sophisticated dish-level demand prediction algorithms and future-ready in-station robotics are employed to ensure that your food is sterile, fresh, and hot at the time it is picked by the delivery partner”, he added. Zomato Instant will start its pilot project from four locations in Gurugram next month.
What are your thoughts on the Zomato Instant food delivery service? Here’s a funny take on this new service.
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