Apple Mixed Reality Headset Could Get ‘Reality’ Branding

Apple’s much-awaited mixed reality headset could be getting a “Reality” branding, as trademark filings were spotted for the names “Reality One,” “Reality Pro,” and “Reality Processor.” The Cupertino-based tech giant’s headset offering is touted to offer a combination of virtual and augmented reality.

According to a trademark filing spotted by Bloomberg, it’s likely that Apple is looking to use the “Reality” branding for its upcoming mixed reality headset. Applications for the name were reportedly filed in the US, UK, EU, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica, and Uruguay.

Also Read: Rumoured Oculus Quest Pro VR Headset To Be Released In Early October

The report clarifies that the filings were made by law firms and not directly by Apple. The company has a history of claiming certain names via law firms. In fact, all the aforementioned trademarks can be ultimately traced back to a Delaware-based shell corporation called the Corporation Trust Co. Moreover, the finding also lines up with the fact that the headset will be based on realityOS.

The report states that Apple’s first headset will be codenamed N301. Later this decade, Apple will release another model, internally named N602. It will be accompanied by a lightweight pair of AR glasses, dubbed as N421.

After numerous speculations, it appears that Apple’s mixed reality headset could be released soon. According to some reports, the device could arrive as early as January 2023. Back in May, it was revealed that the headset could feature a new “realityOS” operating system, as spotted on App Store upload logs and GitHub repos.

The Apple mixed reality headset could be powered by an M2 chipset. The M2 processor comes with four performance and four efficiency cores. Furthermore, it features a 16-core neural engine. At WWDC 2022, Apple had claimed that the M2 has an 18 percent faster CPU and 35 percent faster GPU than the M1 chip.

The company has also reportedly demonstrated the upcoming mixed reality headset to the Apple business board of directors, which means that the device could go into mass production soon.