Apple’s AR Headset: CEO Tim Cook Says ‘Stay Tuned’ For Upcoming Offering

Apple CEO Tim Cook spoke with China Daily, teasing Apple’s Augmented Reality (AR) headset offering. In the interview, Cook said that he “couldn’t be more excited about the opportunities in the space.” He added, “stay tuned and you will see what we have to offer.”

The interview was conducted online last week, just after Apple’s 2022 Worldwide Developers Conference (WWDC) was concluded. Cook expressed his excitement for the company’s upcoming AR headset, “I am incredibly excited about AR as you may know, and the critical thing in any technology, including AR, is putting humanity at the centre of it. That is what we focus on every day.”

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Cook also spoke with the Chinese outlet about the potential of AR in the consumer space. The Apple CEO stated, “We have 14,000 AR kit apps on the App Store which provides an AR experience for millions of consumers worldwide.”  

Last month, Bloomberg reported that Apple had showcased its future AR/VR headset to its board of directors. This made it the first public demonstration of the AR outside of Apple’s development teams. The demo suggests that the long-rumoured headset could be nearing mass production.

According to numerous reports, the AR headset could see a launch in 2023. The Cupertino-based company is also said to be developing augmented reality versions of iPhone apps for the headset. Its first-gen model is rumoured to feature high-res displays, advanced sensor systems, and a powerful CPU.

Are you excited for Apple’s upcoming AR headset? What features do you expect from the device? Let us know down in the comments section.