Apple, a multi-trillion dollar consumer technology company, surprised everyone with its Self Service Repair Program that will allow users to repair their iPhones and Macs on their own. This is a very atypical move from the iPhone maker, which is infamous for making it difficult for customers to get their devices repaired at unauthorized service centres. To begin with, Apple’s Self Service Repair program will be available for the iPhone 12 series and the iPhone 13 series. The company will soon extend the program to Mac computers and laptops that use the company’s in-house M1 series processors.
Will You Finally Be Able To Repair Your iPhone, Mac At Home?
Apple plans to offer more than 200 parts and tools to let users repair their iPhone 12 and iPhone 13 series devices. In the initial phase, the Cupertino-based tech giant plans to focus only on the most commonly serviced modules, such as the battery, camera, and display. However, the company plans to extend the service for additional repairs later next year.
Apple says that users will be able to place orders for the Apple genuine parts and tools using the Apple Self Service Repair Online Store. After repairing the device, customers will also have an option to return the used part for recycling and the company will provide store credits for it.
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Apple clarifies that the Self Service Repair program is intended for individuals who have the required knowledge and experience to repair electronic devices. The company says that visiting a professional repair shop will still remain the safest and most reliable way to get the device repaired for the majority of customers.
The Self Service Repair program will go live in the US early next year. The company also plans to introduce the program in several other countries sometime in 2022. No other company has this kind of self-repair service, and Apple is planning to shed the negative image that it has built over the past decade when it comes to after-sales service and repairs.
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