Instagram has announced a host of new features to help creators earn a predictable income from the platform. The new features are exclusively meant for creators with paid subscribers. Instagram started testing paid subscriptions on the app back in January 2022. With the latest update, the firm has finally come up with new ways for both creators and users to benefit from the app. Let us check out the details of the latest Subscriptions update for Instagram.
Instagram Adds Subscriber-Exclusive Reels And Posts
Head of Instagram, Adam Mosseri, has announced via a tweet that Instagram is releasing new features for creators with paid subscribers. Instagram creators can sign up to the subscribers program where they can charge their followers a monthly fee to access exclusive content through the app. The latest update includes:
- Subscriber Chats
- Subscriber Reels
- Subscriber Posts
- Subscriber Home
Mosseri further states that creators will be able to host exclusive chats to interact with their fans. Up to 30 subscribers will be able to participate in a subscriber chat. He said, “this is just one step on a much longer path to provide creators everywhere with a whole range of tools to be able to make a living online.”
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Furthermore, creators will now be able to post Reels and posts directly to their paid subscribers. These posts will also carry the Subscriber badge. Additionally, creators with Subscriber content will get a new “Subscriber home” tab on their profiles. The new tab will help users watch the exclusive content or sign up to be a subscriber.
As noted by Mosseri, subscriptions are a great way for creators to have a predictable income and for fans to get exclusive content from creators that they love. Hence, we should expect the new Instagram features to work in favour of both creators and followers.
Will you be interested in subscribing to your favourite content creators on Instagram? Do let us know in the comments section below.
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