Intel has already set its sights on 2023 and the upcoming generation of its mobile chips. Today, the company revealed that it will be changing its logo for the low-end devices. Intel will stop producing laptop CPUs under the Pentium and Celeron names as of 2023. The Core branding, with its several tiers, will continue to be used for the remainder of Intel’s mobile product stack. Meanwhile, Intel will have a single “Intel Processor” brand for the low end of the market.
Only future laptop parts will be affected by this change. Intel has not yet announced any changes for desktop or embedded products. Ultimately, this will also affect the company’s desktop chip business. Alder Lake-U processors with one performance core and four efficiency cores are the basis for Intel’s current-generation Pentium and Celeron products. The company has already discontinued its Atom product line, and further changes are forthcoming.
Announcing this change, Josh Newman, Intel vice president, and interim general manager of Mobile Client Platforms said, “Whether for work or play, the importance of the PC has only become more apparent as the torrid pace of technological development continues to shape the world. Intel is committed to driving innovation to benefit users, and our entry-level processor families have been crucial for raising the PC standard across all price points. The new Intel Processor branding will simplify our offerings so users can focus on choosing the right processor for their needs.”
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