Meta and Reliance Jio have teamed up to make grocery shopping easier. The two companies have introduced a unique shopping experience via WhatsApp. With this new feature, customers in India can stock up on their groceries right from the messaging app.
The JioMart-WhatsApp integration was in the works since April 2020, and JioMart launched its first demo by introducing a chat-based interface for the app in Navi Mumbai, Thane, and Kalyan. This was followed by a pilot rollout in December last year. Finally, the widespread rollout was announced after Jio’s annual general meeting which was held on Monday.
Customers will now be able to browse through JioMart’s entire grocery catalogue, add products to the cart, and complete the payment right within WhatsApp. This service will now be available to users in more regions across India.
How To Buy Groceries On JioMart Via WhatsApp
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Jio and WhatsApp’s latest initiative will allow users in India to shop online through WhatsApp. To begin shopping, customers can text “Hi” to the JioMart number +917977079770 on WhatsApp.
Isha Ambani, leader of Reliance’s retail business, demoed the JioMart bot at the company’s 45th Annual General Meeting (AGM). She stated, “JioMart and WhatsApp partnership will aid growth. JioMart-WhatsApp users can use WhatsApp Pay, cash on delivery (COD), and other payment methods.”
Mark Zuckerberg, Founder and CEO of Meta, said, “Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp — people can now buy groceries from JioMart right in a chat. Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come.” Messaging operations pertaining to JioMart on WhatsApp will be handled by Haptik, which is a Jio-owned AI chatbot platform.
In a statement, Reliance Industries Chairman and Managing Director Mukesh Ambani said, “Mark and I shared a vision of bringing more people and businesses online and creating truly innovative solutions that will add convenience to the daily lives of every Indian.” He added, “One example of an innovative customer experience that we are proud of developing is the first ever end-to-end shopping experience with JioMart on WhatsApp. The JioMart on WhatsApp experience furthers our commitment of enabling a simple and convenient way of online shopping to millions of Indians.”
On Monday, Reliance Jio had announced that it will begin rolling out 5G in India by October this year. The company stated that it will be investing ₹2 lakh crore to offer faster internet services across the country.