At this week’s TechCrunch Disrupt conference, Netflix‘s vice president of games, Mike Verdu, said that the company is seriously exploring developing its own cloud gaming platform. The streaming platform entered the gaming market last year with its selection of mobile games, but it appears that the company is aiming to take advantage of its general competence in streaming data to enable users to play games via the cloud.
At the conference, Verdu said, “We’re very seriously exploring a cloud gaming offering so that we can reach members on TVs and on PCs, and are going to approach this the same way we did with mobile, which is start small, be humble, be thoughtful, and then build out. But it is a step we think we should take to meet members where they are on the devices where they consume Netflix.”
The remark from the Netflix executive was made at the same time that the company revealed it had 55 other games in development. This news comes only a few days after Google discontinued Stadia, their cloud gaming platform. Despite this, the streaming giant is certain that it can thrive where Google failed, because of the way cloud gaming will be incorporated into Netflix’s revenue model.
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The company is building a new game studio in California because it is committed to this new project. Verdu claims that Netlfix will not request subscriptions from its users in order to replace their consoles. By adding more entertaining games and content to the platform, the company aims to gradually win over customers.