Currently, user security when it comes to messaging apps is a point of contention between the three Silicon Valley behemoths Apple, Google, and Meta. While Facebook has been promoting WhatsApp as the safest chat app, Google is pushing for the introduction of RCS.
Meta founder Mark Zuckerberg argued that WhatsApp is “far more private and secure than iMessage” in an Instagram post. Group conversations, end-to-end encrypted backups, and vanishing messages are all supported by its end-to-end encryption, which is compatible with both iPhone and Android devices. He notes that that iMessage offers none of these features.
The Instagram post and the narrative that surrounds it are a part of a marketing effort that was launched by Meta in January and is still being expanded. The goal is to increase WhatsApp’s user base in the US by educating the people there about the value of end-to-end encryption. WhatsApp has traditionally lagged in the US, while being popular worldwide.
Subscribe to OnsitegoGet the latest technology news, reviews, and opinions on tech products right into your inbox
Zuckerberg’s post was followed up by other Meta executives including Will Cathcart, head of WhatsApp at Meta, who took to Twitter to point out some of WhatsApp’s standout features and why people should jump on the app if they care about their privacy.
Discussion about this post